At last month’s rapturously received Slate debut, it took an executive’s quip that “Slate” and “Tesla” use the same five letters to shift my brain into high gear. I’ve covered the EV world for 15-plus years, and I virtually never spend time on counterfactuals. There’s quite enough to cover in the real world.
But … I’m of the opinion Tesla could, and should, have launched a small, simple, cheap compact pickup truck-in other words, what Slate debuted-rather than the pickup it did produce, the Cybertruck. That expensive and polarizing vehicle has been, to put it bluntly, a sales disaster. Over 18 months, Tesla has sold only about 50,000, versus projections of many times that volume. Worse, while EV crossover utilities sell tens of thousands a month, the more expensive EV pickup trucks to date have not.
The path not taken
The company that led the world in EV production for more than a decade could have launched an inexpensive small pickup that would have democratized EVs to a whole new class of buyers. Tesla likely could have offered more range at the same price due to its in-house battery cell production. And it would have been a global product, likely to be sold in Europe and Ch …
Read the full story at The Verge.