WHAT IS DISRUPTION?
Disruption takes many forms. It happens in many ways. But, broadly, it is an event or series of events that result in a significant change from the status quo. Today, disruption is faster paced than ever before, more voracious and viral, and it seems to be coming at companies from every angle, making it not only harder to spot, but also harder to evaluate, plan for, and counteract – or lean into.
THE TWO KINDS OF DISRUPTION
While there are many forms of disruption, as I’ll discuss in a short while, ostensibly companies are knocked of their axis by just two kinds of disruption – the disruptions that they saw coming and did nothing about, and the disruptions that they didn’t see coming in the first place. While the latter is often excusable it’s easy to argue that the former is widely inexcusable, and often highlights a company’s inability to adequately qualify and quantify the impact of disruption on their business, and more often than not a disjointed somewhat relaxed, or even arrogant, laissez faire culture.
Fortunately though both of these can be addressed and rectified before it’s too late.
WHY DISRUPTION TODAY IS DIFFERENT
Listen to anyone about almost any problem and quite often you’ll hear the immortal phrase that’s echoed through the Eons: “Yes, but this time it’s different.” However, while it isn’t always the case today, when it comes to disruption, the “How” you are disrupted, and by “Whom” or increasingly “What,” increasingly they’re right.
CHESS MASTERS AND MACHINES
While the fundamental mechanics of disruption haven’t changed much in a Millennia – whether that’s out maneuvering a competitor by “changing lanes” and bringing a disruptive new product to market, or disintermediating incumbents, or a combination of the two – the “Who” is doing the disruption and the routes to market domination have changed significantly.
On the one hand, we have companies such as SpaceX whose reusable rockets disrupted the economics of the space launch industry and gave Elon Musk new routes to disrupt not one but six global industries – the global aerospace, communications, energy, logistics, manufacturing, and space industries. Then, on the other hand, we’ve all seen first hand how companies such as Temu, the Chinese D2C E-Commerce giant, leveraged TikTok as a new route to market to disintermediate Amazon, how Jio giving away 100 Million free 4G SIMs helped them conquer the Indian telco market, and how On leveraged the power of community to make Nike blink.
Like has been said so many times before disruption’s like a game of Chess – the winners are Grandmasters who can think five moves ahead, anticipate their opponents moves, and out maneuver them at every turn – often winning the game long before their opponents see the final Checkmate.
When we look into the future though disruption and Grandmasters will have much more in common than just inspirational “game play.” In one of the greatest upsets ever seen in 1997 Gary Kasparov was defeated by IBM’s Deep Blue Artificial Intelligence (AI), and now as we see AI developing new capabilities, building new products, and building, operating, and scaling its own businesses then as I’ve shared for more than a decade, and as Sam Altman, the CEO and Founder of OpenAI, recently shared we can both see a time in the near future where it is AI, not humans, doing the disrupting.
GLOBAL DISRUPTION IN DAYS AND HOURS
But there’s more still, we live in extraordinary times.
Today, individuals have more power than all the Rulers in history – whether that’s the result of the technologies we wield or the reality of our hyper connected world which, when combined gives everyone the ability to change the world at almost unimaginable speed. One example of this speed and scale on display includes Facebook’s development of the Libra cryptocurrency in 2019 which, had regulators approved its release and had Facebook been able to execute perfectly, could have been used by over 2 Billion people in the first 24 hours which, in the words of the Chairs of China’s PBOC, Europe’s ECB, the UK’s BOE, and US Fed would have “changed the global financial services industry and the state’s control of money overnight.” While, moving forwards in time just a few years, another example is the ability of individuals and startups with relatively little resources to use AI, cloud computing, and other technologies to develop physical new products, such as new clothes lines, computer chips, drugs, electric vehicle batteries, and rocket engines, and new enterprise software products in days and hours – all of which, if combined with market fit and solid execution, can change industries at speeds that were unimaginable just years ago, let alone decades ago.
CONSTANT CHANGE, CONSTANT DISRUPTION
THE FUTURE OF DISRUPTION
THE FUTURE OF LEADERSHIP
THE FUTURE OF DECISION MAKING
ARE ALL DISRUPTION SPEAKERS THE SAME?
Just as every individual is unique so too is every Disruption speaker, and every one of them is the sum of their experiences and relationships. However, some have theoretical knowledge of the topic, while others have first hand experience, but albeit at a small and local scale. Meanwhile, there are those who continuously push the boundaries of the topic, ask “What If?” when others are content to settle, and who have first hand experience of disrupting global industries with Ninja like precision.
And that’s what Matthew Griffin, one of the world’s most in demand Disruption and Leadership advisors and speakers does on a daily basis.
MATTHEW GRIFFIN DISRUPTION SPEAKER
DISRUPTION ADVISOR . AUTHOR . COACH .
A multi-award winning disruption speaker and author with over 30 years of first hand international experience building multi-billion dollar global business units and turning around failing business units with organisations including Dell-EMC, IBM, and Atos, as well as many of the world’s most respected brands including DP World, Huawei, PepsiCo, PWC, Samsung, Visa, and others, Matthew hasn’t just earned a reputation of disrupting competitors, he has also earned the enviable reputation of being able to find ways to disrupt any company, no matter how big or entrenched they are in a market, and change the competitive dynamics of global industries.
Disruption has always taken many forms, from hard and soft power plays as we see governments lean into today, to more subtle “Arts of War,” but every disruption has started with a single thought and a single step. Throughout his career Matthew has always shown Why and How the under dog can win, despite being disadvantaged and in spite of great adversity. As the leader in his field today he works with the executive leadership teams of many of the world’s largest companies and governments to help them plot their next moves and in many cases his Codex of the Future Series of books, which also include the How to Build Exponential Enterprises Codex, are required reading.
INTRODUCING MATTHEW GRIFFIN
“A WALKING ENCYCLOPEDIA OF THE FUTURE!”
NASA, KYLE E., SPECIAL PROJECTS DIRECTOR
Matthew Griffin, is a multi-award winning geopolitical advisor, leadership coach, and Futurist who NASA have described as a “Walking encyclopaedia of the future” and a “Futurist polymath.” One of the world’s most renowned Futurists and strategic foresight experts Matthew is the 15 times author of the best selling “Codex of the Future” series, and is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working across the next 50 years whose mission it is to democratise access to the future for everyone, irrespective of their abilities or background. An in demand international keynote speaker, university lecturer, and mentor he is also the only Futurist to have been invited to speak alongside world leaders at both the UN COP and WEF Davos, and his two multi-award winning YouTube channels put him in the top 0.1% of YouTubers worldwide.
A rare talent in his past Matthew helped build and lead several multi-billion dollar business units for Atos, Dell-EMC, and IBM, and his ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders, G7, G20, and G77+ governments, and many of the world’s most respected brands including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Dentons, Deloitte, Disney, Dow, EY, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, T-Mobile, UBS, VISA, and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
MATTHEW’S KEYNOTE REEL
AKL : DISRUPTION AND OPPORTUNITY
DAVOS : DISRUPTION AND DISTRUST
PARTNERS GROUP : EMERGING TECHNOLOGY PANEL
MATTHEW’S DAILY WORK
In the most simplistic of terms our present day happens when different events converge – whatever those events are.
Some of these events are the result of things that were set in motion many years, decades, or even Millenia ago, such as the development of intrinsic human behaviours, others happen spontaneously, and the remainder fall somewhere in between. Unsurprisingly, the theory goes that the more of these events, or Signals, that we can catch early, the better able we are to model the impacts when they converge, then the better we should be able to forecast the Preferred, Plausible, Probable, and Preposterous futures. And this has been my personal mission for the past two decades, at Dell-EMC, IBM, and now at the 311 Institute – to identify as many Signals as possible, intensively research them all, including their behaviours and the forces driving them, and then work to develop the most accurate version of the future that we can.
One of the oddest comments I hear from Futurists, even some of the most renown, is that it’s impossible to predict the future, and that we aren’t here to predict anyway. But, I dismiss that point of view, because even with limited data we can predict things such as the continuance of Electric Vehicles, the continuous development of AI, and so forth. I also believe that the more Signals we can see, and the better able we are to understand their behaviours and impact, that the breadth of futures that we can predict can be increased. And, for those occasions when we don’t have data and or are working with imperfect data I developed the Anchoring Constants Foresight Model which so far has played a pivotal role of keeping my own predictions on track. Predictions, as you can see below, such as the emergence of Generative AI and autonomous AI companies, the democratisation of skills, and many others.
However, while envisioning the near and even medium term future is difficult, the further out we go the fuzzier the future gets.
WE ARE THE FUTURE
SEE EVERYTHING AND SUCEED
MENTORING THE NEXT GENERATION
RAISING EVERYONE UP
REASONS TO BOOK MATTHEW
SEE EVERYTHING . EXPLORE EVERYTHING . SUCCEED .
The reason to book me as your next keynote speaker is simple: I can help you see EVERY FUTURE and SUCCEED.
Unlike other speakers I can show you the whole future, not just the 30% of it that others will show you. And then I can share the tools and thinking you and your audiences need to explore it, understand it, and lead it. I understand though that you may think of this as so much marketing hype, so to prove that it isn’t I encourage you to test me, and if you can find a topic that I can’t discuss at an expert level, and in greater depth than others, then I’ll DONATE $10,000 TO CHARITY.
Are you ready to take the challenge!?
The post Top Disruption Speaker Matthew Griffin : Helping Leaders Disrupt the Status Quo appeared first on Matthew Griffin | Keynote Speaker & Master Futurist.