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For many artists, it’s a precarious time to post art online. AI image generators keep getting better at cheaply replicating a wider range of unique styles, and basically every popular platform is rushing to update user terms to seize permissions to scrape as much data as possible for AI training.
Defenses against AI training exist—like Glaze, a tool that adds a small amount of imperceptible-to-humans noise to images to stop image generators from copying artists’ styles. But they don’t provide a permanent solution at a time when tech companies appear determined to chase profits by building ever-more-sophisticated AI models that increasingly threaten to dilute artists’ brands and replace them in the market.
In one high-profile example just last month, the estate of Ansel Adams condemned Adobe for selling AI images stealing the famous photographer’s style, Smithsonian reported. Adobe quickly responded and removed the AI copycats. But it’s not just famous artists who risk being ripped off, and lesser-known artists may struggle to prove AI models are referencing their works. In this largely lawless world, every image uploaded risks contributing to an artist’s downfall, potentially watering down demand for their own work each time they promote new pieces online.
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