WHY THIS MATTERS IN BRIEF
In this keynote presentation Matthew Griffin, CEO of the 311 Institute, shows the many ways that visionary leaders can disrupt markets and change global industries using techniques that anyone can master.
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Firstly, thank you to the brilliant team at ABP Group, one of India’s largest and oldest media conglomerates, for asking me to be their opening keynote at this years Infocom Summit held in Kolkata, India, where we explored the future of “sustainable disruption” – but not sustainable as in green, sustainable as in continuous and long lasting.
As we continue to see the world around us change at an incredibly rapid pace it’s no secret that companies everywhere are being disrupted and anxiously looking over their shoulders, with companies in the Fortune 100 alone loosing more than $50 Trillion in economic value over the past decade alone as new agile startups and older established incumbents from adjacent industries move into their markets and take market share.
Think Feel Act Disrupt, by Leadership Keynote Speaker Matthew Griffin
With most companies talking up the impact of technology led disruption it’s important to realise that most disruption today, while enabled by technology, is the result of bold decisive leadership strategies that anyone can learn and rigorous execution, and these are the secrets that I shared with the audience. With the first example being a masterclass in disruption from Sam Altman’s OpenAI – that’s not what you think it is.
Post Keynote Interview with The Telegraph
During this presentation we looked at examples of disruptive companies that included Temu, the Chinese E-Commerce giant that’s now shooting for the Moon as they smash past the $50Bn revenue barrier after just a few years in operation, explored On’s meteoric rise and Nike’s corresponding demise, looked at how Jio’s give everything away strategy propelled them to number one in India’s carrier market and what their next target is, then looked at how a seemingly innocent and simple SpaceX rocket launch disrupts not one but five industries in what many people should regard as an Elon Musk master stroke.
All of which is just for starters as together we explored the myriad of different disruptive ways that companies who you never thought of as being especially innovative became global leaders seemingly overnight.
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