Nvidia has gone too far.
This week, the company reportedly attempted to delay, derail, and manipulate reviews of its $299 GeForce RTX 5060 graphics card, which would normally be its bestselling GPU of the generation. Nvidia has repeatedly and publicly said the budget 60-series cards are its most popular, and this year it reportedly tried to ensure that by withholding access and pressuring reviewers to paint the new 5060 in the best light possible.
Nvidia might have wanted to prevent a repeat of 2022, when it launched this card’s predecessor. Those reviews were harsh. The 4060 was called a “slap in the face to gamers” and a “wet fart of a GPU.” I had guessed the 5060 was headed for the same fate after seeing how reviewers handled the 5080, which similarly showcased how little Nvidia’s hardware has improved year over year and relied on software to make up the gaps.
But Nvidia had other plans.
Here are the tactics that Nvidia reportedly just used to throw us off the 5060’s true scent, as individually described by GamersNexus, VideoCardz, Hardware Unboxed, GameStar.de, Digital Foundry, and more:
Nvidia decided to launch its RTX 5060 on May 19th, when most reviewers would be at …
Read the full story at The Verge.