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Netflix is no longer letting new subscribers select its Basic plan in the US. The $9.99-per-month plan is nixed in the UK, too, making the lowest-tier plan available for Netflix newcomers the $6.99/month one with ads and a limited library.

As spotted by UK-based cord cutting publication Cord Busters today, Netflix’s Basic plan, which was the lowest-priced tier available to those who didn’t want to endure ads before or during shows and movies, has been axed. The plan allowed viewers to watch content at up to 720p resolution, supported one device, and let you download content for times when you wanted to watch Netflix sans Internet.

Those who already have the Basic plan, though, are grandfathered in.

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