Image: Ford
Ford is changing how it sells its hands-free BlueCruise driver-assist feature to its customers.
Previously, customers had to decide at the dealership whether they wanted to purchase a new Ford vehicle with BlueCruise hardware installed — and they couldn’t go back and change their minds if they opted not to include it. Now, the hardware will come standard on many new vehicles, and customers can decide at any time whether they want to activate it. Most notably, they can choose to pay for it as a monthly or annual subscription.
Most notably, they can choose to pay for it as a monthly or annual subscription
The news comes as the broader auto industry is shifting to subscription products as a major new source of revenue. Everything from…