Illustration by Kristen Radtke / The Verge; Getty Images

Twitter will “soon” implement daily limits on the number of direct messages unverified accounts will be able to send in “an effort to reduce spam,” the company announced on Friday via its Twitter Support account. In other words, to send unlimited DMs, you’ll need to pay for a Twitter Blue subscription.

In its tweet, Twitter didn’t specify what the daily DM limit may be. On a support page, the company said the changes would be implemented beginning Friday.

When reached for comment, Twitter’s press email didn’t auto-reply with a poop emoji; instead, it sent an automated message promising that “we’ll get back to you soon,” a change Twitter owner Elon Musk announced on Thursday.

Screenshot by Jay Peters / The Verge

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