Comcast executives apparently realized something that customers have known and complained about for years: The Internet provider’s prices aren’t transparent enough and rise too frequently.
This might not have mattered much to cable executives as long as the total number of subscribers met their targets. But after reporting a net loss of 183,000 residential broadband customers in Q1 2025, Comcast President Mike Cavanagh said the company isn’t “winning in the marketplace” during an earnings call today. The Q1 2025 customer loss was over three times larger than the net loss in Q1 2024.
While customers often have few viable options for broadband and the availability of alternatives varies widely by location, Comcast faces competition from fiber and fixed wireless ISPs.