“Blaze your glory!”—Twitter’s “X” becomes first one-letter iPhone app

Enlarge (credit: Anadolu Agency / Contributor | Anadolu)

Apple has granted a rare exception to its strict App Store rules, allowing Twitter to rebrand as X and become the first one-character iPhone app.

Two days ago, Bleeping Computer reported that Apple had rejected Twitter’s attempt to update its app name to simply X due to minimum character requirements. As a result, the app was temporarily listed in its App Store as Twitter—alongside the X logo and the X tagline “Blaze your glory.” This potentially further confused users over what to call the app during Elon Musk’s sloppy rollout of Twitter’s new branding.

It stayed that way for days until about 2:30 this morning, when Apple updated the listing in its mobile App Store, Bleeping Computer reported—allowing the App Store’s first single-character name. A product designer and data scientist who founded a growth consulting agency called Next, Nick Sheriff, posted a screenshot confirming that historically the App Store only accepted app names with a minimum of two characters.