Illustration by Nick Barclay / The Verge

Netflix says subscribers spend an average of two hours each day using Netflix, marking an increase from last year, according to the company’s third-quarter earnings report released today.

“Programming for such a large, engaged audience, with so much variety and great quality, is hard,” Netflix’s letter to investors says. “It’s why streaming services which lack our breadth of content are increasingly looking to bundle their offerings… Netflix is already an extraordinary package of series and films (licensed and original), and increasingly games and live events.”

Netflix says its service currently consists of just under 10 percent of total TV usage in its biggest countries. However, it believes “there’s a huge opportunity to grow that…

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