Photo by Monica Chin / The Verge

It isn’t just software companies looking to enter the generative AI fray.

Dell, the PC maker, is going all in on generative AI and offering hardware to run powerful models and a new platform to help organizations get started.

The company released what it calls Dell Generative AI Solutions for clients to set up access to large language models and create generative AI projects. The company will offer new hardware setups, a managed service platform, and computers to run generative AI projects faster.

Dell is known for releasing laptops and monitors, but the company also produces server racks and other enterprise hardware. While the more public face of the AI arms race is between developers of large language models like Meta, OpenAI, and…

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